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I have worked as a film publicist in NYC for 30 years.  This blog is the story of my life, as well as random thoughts on various topics.

My Life Was a Blog
Reid Rosefelt

Now I Know Why Reed Hastings Calls His New Company Qwikster

Thursday, September 22, 2011

Now The Wrap explains in very simple terms why Reed Hastings HAD to do what he did. It was that or go out of business.  I understand completely and have no complaint.  I’d rather have a Netflix that is more difficult to use than no Netflix.

But why do I have to get this from The Wrap??????    Why couldn’t Reed Hastings figure out a way to spin this so that his customers wouldn’t run riot?.

And  “Qwikster”?   Is he f*cking nuts?  Netflix has alway been a future-oriented company, which is why it was called Netflix when it was sending out all it’s content by mail.   He knew that the internet was where things were going, so he chose a company name accordingly.

Now he picks a name that sounds like technology companies that went under, like Friendster and Napster.

Oh… now I get it.   Hastings is still looking ahead.   Before Qwikster even opens, he’s  put in the order for the casket.

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